1951 Perma-lift girdle ad (via)

McDonald’s kids booklet c. 1965 (via)

theladybadass:

1964 Japanese Coca Cola Ad

California Pink-a-Pades by Max Factor, 1967

Cole of California swimsuits, 1960

1950s Jantzen swimsuit advertisement

 Jantzen swimsuit ad c. 1954 

In 1956 the American graphic designer Al Moore created Tiger Woman for the Tigra cigarette manufactured by S.A. Tabalux in Merxem-Antwerp. (via)

Sea Nymph swimwear ad,1956 

Oxford Paper Company Advertisement featuring a Rose Marie Reid Swimsuit c. 1959